Ian Somerhalder Fronts New CREE LED Bulb Campaign

Ian Somerhalder has partnered with CREE to promote their groundbreaking new LED lightbulb – saying in a recent interview that the company’s technology will “revolutionize the consumer market for lightbulbs.”

“They use the saying, which is kind of awesome, ‘the coolest invention since the light bulb.,’” he tells the Huffington Post. “And you know what? It is, man! It uses 84 percent less energy, and Thomas Edison always said something to the effect of, “do it more or do it better.” I mean, it gives a 10 year warrantee on a light bulb! 25,000 hours! It’s amazing what they’ve accomplished, so that’s why I’m really excited about this partnership. I really believe in these guys and I’m very fortunate.”

Somerhalder’s involvement with CREE actually goes back a bit, as the company helps make the super-efficient lights featured in his “Go Green Mobile Power” company.

“We’ve built stuff for the Department of Homeland Security, and we’ll be doing it for the Department of Defense,” he says. “We’re really moving into the world of LED, and Cree actually builds our lights for us. It’s a really phenomenal, full-circle partnership between Cree, me and some of the projects that I’ve been working on. I’m really thankful to these guys.”